Thursday, March 19, 2020

1.8 Rationale & Expected Outcomes -

Look at the five types of sector in this area - take notes and highlight how the importance of a campaign in measured. All in exercise book.

Give two examples of each area. We discussed this in lesson very easy.

Do the research activity and give examples.

Sunday, March 15, 2020

NHS contoversial Ads. Stereotype Ads. P.242-3 class/homework

CompleteGeorge Clooney Nespresso case scenario show wxamples on blog pages with clear and focused answers to the 3 set questions.

Representation

Research Activity to complete in lesson and homework

Answer all questions
Watch the NHS controversial TV ads and complete a table showing your findings in book/ blog with weblinks.

Research activity..page 243. Complete for homework

Print & AV Ad campaigns on perfume
Answer all questions in full based on your findings. Relate to evidence and stereotypes. Exercise book / blog.

Hand in on Monday



Thursday, March 5, 2020

Key Messages - USP - Advertising Propositional Message (pages 240 - 41 in your Unit 20 booklet)

Date, headings and full answers required.

Key Messages (1.3)

Know what a USP is and make notes in exercise book - give examples.

Know what a Value proposition is and makes notes with examples in exercise book.

Complete the Red Bull exercise on page 240 (watch link https://www.redbull.com/gb-en/energydrink via YouTube) and answer the three questions in full.


Further information on USP: https://innovateuk.blog.gov.uk/2016/10/12/define-your-usp/


Advertising Messages

Understand advertising messages and make a diagram with bullet points showing the three elements that are mainly use to communicate them.

Types of Propositional Messages     Page 241

What are the four types of of message used to put forward a proposition?

Create a diagram and make full notes in your exercise book showing understanding of all four areas.

Research an example for each area and show with full analysis on your blog.

Unit 3 Lessons 7 & 8 (Task 4) Post Production Techniques and Processes

  Virtual Tutor:  https://youtu.be/FySvJ8EtQFE EXAMPLE: https://eleighdigitalmedia.weebly.com/unit-3.html Go to Learning Outcome 4 on above ...