Unit 1.Learning Outcome 2.

Traditional methods of advertising:

Print
Above the line methods to reach a mass audience: TV, Radio, Print, Internet

https://anerdsworld.com/print-advertising-in-2018/

https://www.bing.com/images/search?view=detailV2&id=3F22C016270570C8BDB5F08855AFF101BDBAD183&thid=OIP.TgADbZZffgH2spPlp7cELgHaE7&mediaurl=http%3A%2F%2Fthemediaangel.co.uk%2Fwp-content%2Fuploads%2F2015%2F05%2Fpress-advertising-2.jpg&exph=533&expw=800&q=uk+print+advertising&selectedindex=7&ajaxhist=0&vt=0&eim=1,2,6&ccid=TgADbZZf&simid=608008299866423995&sim=11


Homework 4: on your blog give five examples with explanation for each area of print media.



Radio

https://www.campaignlive.co.uk/article/top-10-radio-ads-2016/1418495

https://www.youtube.com/watch?v=odyuao_-UJg&list=PL9ZAH7g2F0UVQmdLMf4syFk2nsWraJUiD&index=7

https://www.youtube.com/watch?v=1wMttYoAmso

Jingles

https://www.youtube.com/watch?v=yUINK8JwXn0

https://www.youtube.com/watch?v=HMTkLB5OWfI

https://www.youtube.com/watch?v=LqQGvA4Radk

Homework 5: on your blog give five examples with explanation for each area of radio media.


Television
https://blog.realytics.io/en/top-10-iconic-tv-ads-in-the-uk

Digital methods of advertising:

Web 2.0 technology/ multimedia (2004 O'Reilly/ Dougherty - Dan Gilmour We the Media)

Pop up ads, web banners, social media, 

Advertising examples and themes:
https://www.youtube.com/watch?v=vpwYsGUWIT8

Homework 6: on your blog give three examples with explanation for each area of TV and Digital media. 
( 3 x UK TV ads include time aired, length of ad in seconds, channel and cost, 
3 x web banner ads - images, 
3 x sponsorship of primetime/ flagship TV shows, 
3 x product placement/ star endorsements.
Ensure you write a paragraph about each one.

Power of Social Media  - Sonny Ganguly link below:

https://marketingland.com/social-media-advertising-set-explode-next-3-years-121691