Unit 1. Learning Outcome 5: Purpose of Data/ Audience Research. RAJAR/ BARB/NRS/

Write down Key terms page page 23

Investigate and navigate the following websites: 

RAJAR/ BARRB/ NRS - 

Describe what media format each organisation focuses on.

         Using the RAJAR information data above find:

1.     How many adults (15+) listen to the radio in the UK?
2.     How many weekly hours of radio were listened to in the last quarter?
3.     What was the average number of hours a listener tuned into Live Radio per week?
4.     36 million adults 15+ did what each week – explain how?
5.     What was the digital share of listening in 2013?
6.     What is the difference in the digital share of listening in 2019? 

       Compare it to that of 2013 and discuss your reasons for the increase.
7.     List in date order the percentage of adults aged 15-24 who listened to Live Radio via a smartphone or tablet 

       over the past five years? 
8.     What age group used their mobile/ tablet devices the least during the past three years?
9.     Which digital media format has the most and least listening hours? State your reasons for this? 

       Radio is easier to plug in or listen to on earphones.
10.  Name two household voice activated speaker systems? Name any. 

      Do you use voice activation speakers daily in your home?
11.  Which radio listening location is most popular according to the data shown?
12.  What is the total % reach of listening in vehicles? Why do you believe this is so high?

https://www.statista.com/

HOMEWORK 8