This is building on your knowledge of InDesign and Photoshop.
Create two mind-maps of two products that have memorable adverts.
List campaign narrative, any celebrities, any music used.
Now research in full your two adverts. (Powerpoint or Word doc)
If you choose Cadburys' use one chocolate bar/ product only as list is far too long
Your are to find out:
- Product Name
- When product originated
- Which company makes the product
- List all adverts for that product - web links in word doc.
- Find year of each advert
- Advertising company who made the advert
- Cost of the advert
- Theme of advert
- Star or Celebrity endorsing advert - why are they used?
- Audio in advert - why was it used?
- Analyse advert - did each one work?
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