UNIT 20 LO1.10 Regulatory bodies - complete all work and post

UNIT 20 LO1.10

Goto pages 245 - 246 and work through taking notes.

Answer the three questions on activity relating to one ASA complaint. (20mins)

You will need to realise this information is very important in the context of your advertising campaign products.

Research Activity - The history of regulating the advertising industry in UK - present in a timeline on blog (powerpoint/prezi) and answer the two  questions in full.

Complete the 4 questions in the KNOW IT section. (30 minutes)

Do complete the Assessment activity to cover the pass/ merit criteria. 

Follow the instructions carefully and complete the work in full.

Choose products which you are interested in and have a strong following, ie red bull, games consoles, phones, insurance etc. 

Think about poster campaigns as many of you are taking this route.

Post all evidence, notes and final presentations onto blogger. Unit 20 LO1.

I know some of you have gone past this stage and please continue on in depth adding all evidence to your blog with correct titles.

Email me to tell me it is on your blog.

Complete by Thurs April 2nd

Good luck chaps - keep working hard. 

1.9 Legal & Ethical Issues - Standards ASA Advertising Standards Authority. pages 244-245

Based on today's lesson we are now looking at legal and ethical issues within advertising in all media formats.

Make  notes on 1.9 and carefully look at the responsibilities of advertising  - bullet point areas.

Please watch these videos too, to embed the information and help with understanding on ASA and consumer protection.

Look at gov.uk weblink on the law of marketing-advertising. 

Complete the case scenario on Booking.com and the research activity on advertising law.

Post copies of all evidence via photos of exercise book work on blog or blog posts with research and answers.

• UK adverts regulations - Clearcast/ ASA (Very important process)

https://www.youtube.com/watch?v=J5yK5-E5yno

• CAP - getting your ads right before making them

https://www.youtube.com/watch?v=4KW_CxOSmf8

• Responsible advertising

https://www.youtube.com/watch?v=0xjTJoLklvs

• Consumer Rights

https://www.youtube.com/watch?v=uDgT-w2qhuE

• Top 10 most complained about ads in 2016

https://www.youtube.com/watch?v=_3S4D30ELvs

1.8 Rationale & Expected Outcomes -

Look at the five types of sector in this area - take notes and highlight how the importance of a campaign in measured. All in exercise book.

Give two examples of each area. We discussed this in lesson very easy.

Do the research activity and give examples.

1.6 Advertising Campaigns - 1.7 Choice of Media class/homework. Watch TV schedule/ Old People TA Ads

NHS contoversial Ads. Stereotype Ads. P.242-3 class/homework

CompleteGeorge Clooney Nespresso case scenario show wxamples on blog pages with clear and focused answers to the 3 set questions.

Representation

Research Activity to complete in lesson and homework

Answer all questions
Watch the NHS controversial TV ads and complete a table showing your findings in book/ blog with weblinks.

Research activity..page 243. Complete for homework

Print & AV Ad campaigns on perfume
Answer all questions in full based on your findings. Relate to evidence and stereotypes. Exercise book / blog.

Hand in on Monday

January 2020 exam grade boundaries Unit 1 & Unit 2

Advertising Campaigns - Celebrity & Shock

Print, Audio, Audio-Visual, Online 

Examples

https://www.youtube.com/watch?v=C2jUqL1cKyg

https://www.youtube.com/watch?v=A8syQeFtBKc

https://www.youtube.com/watch?v=RBQ-IoHfimQ

https://www.youtube.com/watch?v=nKDgFCojiT8

https://www.youtube.com/watch?v=IhuHeI4H00U

Key Messages - USP - Advertising Propositional Message (pages 240 - 41 in your Unit 20 booklet)

Date, headings and full answers required.

Key Messages (1.3)

Know what a USP is and make notes in exercise book - give examples.

Know what a Value proposition is and makes notes with examples in exercise book.

Complete the Red Bull exercise on page 240 (watch link https://www.redbull.com/gb-en/energydrink via YouTube) and answer the three questions in full.


Further information on USP: https://innovateuk.blog.gov.uk/2016/10/12/define-your-usp/


Advertising Messages

Understand advertising messages and make a diagram with bullet points showing the three elements that are mainly use to communicate them.

Types of Propositional Messages     Page 241

What are the four types of of message used to put forward a proposition?

Create a diagram and make full notes in your exercise book showing understanding of all four areas.

Research an example for each area and show with full analysis on your blog.

Can you sell a tin of Beans? page 240 classwork

Heinz 
https://www.bing.com/videos/search?q=top%2010%20baked%20beans%20adverts%20uk&qs=n&form=QBVR&sp=-1&pq=top%2010%20baked%20beans%20adverts%20uk&sc=0-

29&sk=&cvid=D44DFB459B8047E8B4B8151785857809

Branston 
https://youtu.be/JdYCdkhcgoA

https://vimeo.com/207844416