Thursday, March 19, 2020

1.9 Legal & Ethical Issues - Standards ASA Advertising Standards Authority. pages 244-245

Based on today's lesson we are now looking at legal and ethical issues within advertising in all media formats.

 Make  notes on 1.9 and carefully look at the responsibilities of advertising  - bullet point areas.

 Please watch these videos too, to embed the information and help with understanding on ASA and consumer protection.

 Look at gov.uk weblink on the law of marketing-advertising. 

 Complete the case scenario on Booking.com and the research activity on advertising law.

 Post copies of all evidence via photos of exercise book work on blog or blog posts with research and answers.

  • UK adverts regulations - Clearcast/ ASA (Very important process)


 https://www.youtube.com/watch?v=J5yK5-E5yno

  • CAP - getting your ads right before making them


 https://www.youtube.com/watch?v=4KW_CxOSmf8
  • Responsible advertising


 https://www.youtube.com/watch?v=0xjTJoLklvs
  • Consumer Rights


 https://www.youtube.com/watch?v=uDgT-w2qhuE



  • Top 10 most complained about ads in 2016


 https://www.youtube.com/watch?v=_3S4D30ELvs
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