Unit 20 web links - Advertisments from different mediums. Print, Audio, audio-visual and Online.

Links to audio, audio-visual, print and online examples of advertising campaigns.

Research all mediums for advertising.

Choose one from each area and show thoroughly your understanding and concept of the advert.

Answer in depth the FIVE Activity  questions from page 239 in your Unit 20 booklet.

Radio - audio

https://www.campaignlive.co.uk/article/top-10-radio-ads-2017/1451674

Print 

https://www.boredpanda.com/creative-print-ads/?utm_source=google&utm_medium=organic&utm_campaign=organic

https://www.newsworks.org.uk/why-news-brands#page-1


Audio-visual

https://www.typeform.com/blog/ask-awesomely/ad-campaigns/

https://www.clicky.co.uk/blog/top-10-television-adverts-time/

https://econsultancy.com/10-of-the-best-ad-campaigns-from-the-uk-s-top-supermarkets/

https://www.youtube.com/watch?v=owGykVbfgUE

Online advertising/ marketing

https://www.youtube.com/watch?v=KXs6Xgzr104

https://www.digitalmarketingcommunity.com/articles/10-best-digital-marketing-campaigns-in-the-uk-2019/


https://www.campaignlive.co.uk/article/celebrating-100-years-iconic-british-advertising/1425729

Register for FREE updates on advertising across all platforms


Target Audience - demographics chart - segments

Make chart in your exercise book

Geographic - 
Demographic - 
Behavioural - 
Psychographic - 

Social Grades - Groups

https://en.wikipedia.org/wiki/NRS_social_grade

deadline for the magazine

this will be the 10th march

must be :
front cover
content page
double page spread

at least 6 photos - taken in a photo shoot, with typical codes and convention of the genre ( clothes, pose, facial expressions, location, props

all other planning needs to be posted.

Unit 20 Advertising Media

Today we are starting our new unit.
This is building on your knowledge of InDesign and Photoshop.

Create two mind-maps of two products that have memorable adverts.

List campaign narrative, any celebrities, any music used.

Now research in full your two adverts.     (Powerpoint or Word doc)

If you choose Cadburys' use one chocolate bar/ product only as list is far too long

Your are to find out:

1. Product Name
2. When product originated
3. Which company makes the product
4. List all adverts for that product - web links in word doc.
5. Find year of each advert
6. Advertising company who made the advert
7. Cost of the advert
8. Theme of advert
9. Star or Celebrity endorsing advert - why are they used?
10. Audio in advert - why was it used?
11. Analyse advert - did each one work?

InDesign Presentation today

You will all have 5 minutes to present all of your InDesign work on your blog today.

Discuss your work and how confident you are in terms of creating a DTP piece of work.

All blog titles are the same as my blog posts - all work was listed on my posts and your homework on  clascharts

Double Page Spreads - Thumbnails - Typography- Recreate Newspaper Page

In lesson we have looked at the design process and you have these handouts for your exercise books.

Using the 8 point plan we discussed the concepts compared newspaper double page spreads.

In lesson and to complete as homework:

Looking at typography - using your forename or surname you are to draw it out based on the examples in your exercise book.

Photograph 2 x double page spreads (DPS)

Create 'detailed' thumbnails of these DPS - with labels showing text wraps, images, graphic images, margins, columns, etc

Look at the way text/ typography has been used in the DPS - does it help or hinder the story/ content?

In lesson we will discuss how serif/sans serif and use of text can really enhance the articles.

Now using your skill with typography and InDesign you are to recreate your DPS chosen and enhance it using stronger typography.


Complete for homework if not completed in lesson and upload onto Blogger with annotation for Mondays lesson where you will be presenting it to the class.

Resolution - DPI (Dots per inch) PPI (Pixels per inch)

Print Sizes & DPI

http://shutha.org/node/79

https://inkbotdesign.com/dpi-vs-ppi/

TASK: 

Create 2 x A3 pages in InDesign. 

Create 8 sections of equal size. 

In Photoshop open and image of your choice and change the resolution for print to 5,10,20,72,100,150,300,600 dpi/ppi.

Each new image to be saved as jpegs, png and then placed back into InDesign. 

Export final pages as jpegs and add to your blog with analytical comments.

See my demonstration in lesson to assist you. 

Rotate Text - Mixed Text Colour - InDesign

Rotate Text within a frame:

https://www.youtube.com/watch?v=34U8txvRauI



Black & White mixed text method

https://www.linkedin.com/learning/indesign-secrets/272-reverse-text-when-partially-over-a-dark-object

Show examples of rotating text within your given work so far – analyse and show the differences next to originals.